‘Wellness is all-encompassing’: Sakara Life wants to be more than a meal delivery company

When Danielle DuBoise and Whitney Tingle launched Sakara Life as a nutritional meal delivery company in 2011, concepts like plant-based diets and even wellness as a whole were fairly niche markets. In the nearly 15 years since, however, wellness has become a mainstream pursuit with everything from beauty to sex toy companies increasingly positioning themselves as wellness brands. Shopping at high-end health-food stores like Erewhon, meanwhile, has become a status symbol as much as a wellness pursuit thanks to smoothie collaborations with the likes of Hailey Bieber and Olivia Rodrigo.  

Sakara Life has expanded its remit, as well. The company raised $15 million in Series B fundraising in 2021 and now offers supplements for issues like gut health and hosts a podcast, in addition to selling its meal delivery plans. In September, it launched the Sakara Experience, a holistic nutrition and educational health package that claims to help consumers fulfill their ultimate wellness goal: feeling better. 

“Clients come to Sakara overwhelmingly to feel better,” said Tierney Wilson, who joined Sakara Life as its CMO in March. “What makes you feel better and what makes your sister or your mom or your cousin feel better may be two different things. But, overwhelmingly, it always comes back to improving their general well-being. And this usually starts with, ‘What do I put in my body, and how can that help me feel better?’”

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