Brands are testing direct mail catalogs for the holidays

13 hours ago 4

This story was first reported on and published by Glossy sibling site Modern Retail.

Mail catalogs are having a comeback among direct-to-consumer brands in time for the holidays.

Despite print’s waning influence, catalogs remain a powerful marketing tool during the holidays in particular, as they allow brands to more easily showcase their entire collections, build a story around their brand and drive impulse buys.

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