After a decades-long Nike contract, Tiger Woods is creating golf shoes again

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After exclusively working with Nike for 27 years, until January 2024, Tiger Woods is putting his expert stamps on golf apparel and accessories again — this time, under the Sun Day Red label. 

Launched early this year, beginning with select golf clothing styles, Sun Day Red is best described as a collaboration between Woods and the 45-year-old golf gear brand TaylorMade. As of Wednesday, the company took a significant step by introducing its first golf shoes, developed according to Woods’s specifications and tested by the legend on the course.

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