Ulta Beauty expands retail media network, welcomes non-beauty advertisers

1 month ago 8

Ulta Beauty is taking its retail media network to the next level.

Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads, allowing companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they are browsing. Non-endemic ads are not directly related to the products or services of the host platform, allowing advertisers to reach audiences outside their usual categories.

Rokt’s AI-driven system aims to ensure that ads feel less like traditional advertising and more like curated, rewarding experiences for Ulta shoppers, said Laura Cosgrove, vp of retail partnerships at Rokt.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request