Revolve targets the 1% with first Aspen pop-up

From December 15 to March 17, Revolve and its higher-end sister site, FWRD, will host their first-ever pop-up in Aspen, the popular Colorado ski destination. The pop-up will feature women’s and men’s fashion and accessories, as well as a vintage selection and an assortment of beauty products.

“We’re seeing, more than ever, the value of this 1% customer who comes back to us year in and year out,” said Raissa Gerona, chief brand officer at the Revolve Group, parent company of both companies. “The longer they stay with us, the bigger fan of the brand they become. Having visited Aspen and seen the customer base, it’s so clear that there is a wider demographic of luxury shoppers already there. This customer is spending a lot of money and understands the value of luxury brands.”

The brands will host an exclusive opening party with celebrity, customer and influencer guests on December 14, before opening to the public the following day. Revolve declined to name which celebrities will be in attendance. 

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.