Beauty & Wellness Briefing: As competition at festivals heats up, brands find new ways to stand out

10 hours ago 9

This week, I checked in with beauty marketers to learn how out-of-home and proximity marketing at music festivals like Coachella, Stagecoach and SXSW have evolved as festival popularity grows and execs target more diverse festival experiences. Additionally, Coty plans for 700 layoffs, and new executive appointments at Sol de Janeiro and Estée Lauder Companies.

Multi-brand pop-ups, novel activations and official sponsorships help beauty and wellness brands break through the festival noise

This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request