Inside Puma’s strategic turnaround

18 hours ago 2

Puma is hitting reset.

After issuing a profit warning in February 2025 and announcing the departure of CEO Arne Freundt, who held the role for two and a half years, the brand moved quickly to install Arthur Hoeld, a former Adidas executive, to lead a strategic turnaround. The leadership change was paired with cost-cutting measures, including 500 global job cuts, and a tightened focus on marketing and product innovation to reignite growth.

Despite posting €8.82 billion ($9.5 billion) in revenue for 2024, a 4.4% increase year-over-year, Puma forecasts slower momentum ahead. 2025 EBIT is expected to be between €520 million ($556 million) and €600 million ($642 million), compared to €622 million ($665 million) in 2024. Puma will report its 2025 first-quarter earnings on May 8.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request