Retrofête’s Ohad Seroya on leveraging DTC sales data to build beneficial retail partnerships

2 days ago 5

With an Instagram bio that reads “Welcome to the party,” 6-year-old Retrofête is best known for its sexy, statement, going-out looks that have been worn by celebrities from Taylor Swift to Paris Hilton. And that focus is working to fuel its growth: Retrofête has been hosting NYFW shows since September, it opened physical retail in late 2022, and it’s expanded to categories including footwear.

On this week’s episode of the Glossy Podcast, Ohad Seroya, co-founder and creative director of the NYC-based brand, discusses its growth trajectory and current strategies, including why its participation in New York Fashion Week is important, how it’s controlling its wholesale presence and how it’s improving upon the common in-store experience. Highlights from the podcast, below, have been lightly edited for clarity.

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