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The holidays are an important time for any retail business, and for Etsy, it’s an especially fruitful period. The company’s emphasis on unique products, either handmade or handpicked, is a major selling point around the holidays as shoppers seek out personal or personalized gifts.
Etsy is leaning on this advantage this holiday season, starting with its first-ever pop-up experience in New York. Running from October 25-27, the pop-up features dozens of Etsy sellers, who will be making and customizing products for sale on-site. According to Etsy COO Raina Moskowitz, that’s just one part of Etsy’s overall holiday strategy.
On Etsy’s online store, the company has added several new gifting-focused features, including an organizable gift list to track gift ideas for different recipients and automatic gift reminders to help buyers buy gifts on time. Another feature, called gift teasers, lets customers send a text or voice message to a recipient when a gift is ordered, teasing what it is when it will arrive.
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English (US) ·