Over-50 TikToker Carla Rockmore launches new collection with QVC

1 month ago 21

Influencer Carla Rockmore (@carlarockmore, 1.1 million TikTok followers) is giving her followers a chance to dress like her with her new exclusive collection for QVC, launching on November 1.

“[We were inspired by Rockmore’s] ability to merge fashion from then and now to create a look that was unique and different, as well as her storytelling about how she got there,” said Rachel Ungaro, vp and gm at QVC. “Plus, she’s cool and contemporary and over 50, which we love. She checked all the boxes.”

The over-50 fashion creator rose to influencer status on TikTok for her chic style and two-story closet full of vintage and statement-making pieces. With QVC, she created the Carla Rockmore Collection, leaning more fashion-forward and contemporary — a white space QVC was looking to fill, Ungaro told Glossy. The collection consists of 12-15 pieces with sizes ranging from XXS to 5X and prices from $49-$115. Rockmore will release a second collection with QVC in spring 2025.

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