Me+Em’s Clare Hornby: We’ve maintained our ‘price-quality equation’ by only selling DTC

10 months ago 19

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Clare Hornby’s 14-year-old fashion brand, Me+Em, has hit its stride. From 2021 to 2022, it grew its revenue from £46 million to £80 million. What’s more, it’s been profitable for seven years. That’s despite selling exclusively direct-to-consumer, when, it seems, every digital native brand is falling back on wholesale partners.

“It was when I started building out the team that you started to see the [business’s] acceleration,” Hornby said on the latest episode of the Glossy Podcast. It’s worth noting that MatchesFashion investor Highland Europe bought a minority stake in the company in early 2022.

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