Madewell launches luxury vintage collab to drive new shoppers to stores

On Tuesday, Madewell and luxury vintage e-tailer Reluxe introduced 550 pre-loved designer pieces on Madewell.com and via trunk shows at Madewell stores in New York City, Washington D.C., Austin and Los Angeles. It is the first drop in a series of three — the second will come in January, followed by a third in the spring.

The partnership speaks to several fashion trends, including brands aligning with sustainability-focused companies and causes, and retailers prioritizing in-store experiences.

Reluxe founder Clare Richardson will travel to the four trunk show locations to assist customers shopping the curations, which have been informed by the tastes of each city’s Madewell customer, Richardson said. Last week, top-spending shoppers in each of these cities received an email from which they could sign up for one of four local shopping appointments with Richardson.

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