Luxury shoppers are hitting Substack before adding to cart

1 month ago 15

This story is part of Glossy’s week-long look at the state of luxury, exploring what consumers and brands are deeming worthy of investment in 2024. To see all the stories in the series, click here.

For today’s luxury shopper considering the virtues of a Toteme bucket bag or The Row’s Margaux, a go-to resource has emerged: Substack.

More specifically, luxury shoppers are turning to newsletters like The Love List by Jess Graves; WIPOT, or What I Put On Today (16,000 subscribers), by Meg Strachan, founder of the lab-grown jewelry brand Dorsey; Magasin (33,000 subscribers) by Laura Reilly; The Cereal Aisle (over 135,000 subscribers) by Leandra Medine; and 5 Things You Should Buy (over 58,000 subscribers) by Becky Malinsky. And, as Glossy first reported in December, they flood the comments sections with inquiries about shopping needs, transactions of high-end items being sold to one another, and investigations centered on which new bags, belts, shoes and sweaters are worth the investment.

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