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As chief creative officer of the 20-year-old jewelry brand Catbird, Leigh Batnick Plessner is always thinking of ways to bring the brand’s story to life through innovative products and collaborations. In 2015, for example, Catbird introduced the concept of “getting zapped,” the brand’s term for custom-fitting and welding one of its solid gold Forever Bracelets on a customer’s wrist.
Since joining Catbird a year after its 2004 launch, Plessner has worked alongside Rony Vardi, co-owner and founder of Catbird, to grow the Williamsburg-birthed brand beyond its first 225-square-foot retail store on Metropolitan Avenue. In 2006, they opened a second location on Bedford Avenue that quickly became Catbird’s flagship. Under Plessner’s creative direction, Catbird also evolved into a popular retailer of demi-fine jewelry.
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English (US) ·