L’Oréal Group partners with The New York Times to shift consumer perception of beauty

1 month ago 16

This week, I check in with L’Oréal Group and the New York Times to learn about their new branded collaborative project that includes a beauty-focused vertical in the NYT called “Face Value” and a product-ambiguous podcast hosted by Italian-American actress and model Isabella Rossellini called “This Is Not a Beauty Podcast.” Additionally, E.l.f. Cosmetics expands to Sephora Mexico, Merit launches its first fragrance, and Revlon, Unilever and THG announce new CEO appointments.

L’Oréal Group hopes to shift consumer perception of beauty with the NYT’s new “This Is Not a Beauty Podcast,” “Face Value” digital beauty vertical and robust advertising campaign

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