10 months ago
25
Lemme, Kourtney Kardashian Barker’s 4-year-old supplements brand, just got easier to access, thanks to its launch across Target stores nationwide. To start, the brand is selling four of its most popular products, all in their original gummy formats, through the retailer. They include Lemme Glow, the brand’s hair, skin and nail growth supplement; Lemme Chill, an ashwagandha-based gummy said to help support stress relief; Lemme DeBloat, a pro and prebiotic gummy to aid digestion and reduce bloating; and Lemme Purr, a vaginal probiotic to “target vaginal microbiome health,” according to Lemme’s website.
Lemme has quickly expanded since it launched with three gummy supplements at the end of September 2022. Now, the brand carries supplements in three formats: swallowable pill capsules and tinctures, on top of the original gummies. Lemme is also sold at Ulta Beauty and on Amazon.
“Launching the brand has been absolutely incredible, not only from a demand perspective, but also in terms of the community Lemme has built — and obviously, that goes hand in hand with Kourtney’s community,” said Kardashian Barker’s business partner Simon Huck. He developed the brand in close collaboration with Kardashian Barker, and they also collaborate on its marketing, creative strategy and product development. Kardashian Barker has 224 million followers on Instagram and 7.3 million on TikTok, while Lemme has 452,000 followers on Instagram and 326,000 on TikTok. Lemme Chill has seen exceptional success on TikTok, Huck said.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·