1 month ago
21
The 2024 Glossy Beauty Awards showcase leaders in this incredibly competitive industry, particularly those meeting consumers’ desire for accessible luxury, clean beauty, and personalized and tech-driven experiences.
Accessible luxury and clean beauty are at the heart of GoodCleanGoop, a diffusion line that earned Goop a nomination for Best Brand or Sub-Brand Launch Campaign. Items are priced between $14.99-$29.99 and distributed through major retailers including Target and Amazon. In support of the launch in October 2023, the campaign leveraged innovative tactics to drive awareness and sales — including mobile billboards, direct mail campaigns, in-store sampling and experiential customer-led events — while maintaining consistent messaging. The line’s accessibility reinforces Goop’s reputation for delivering luxury-quality products that are both effective and ethical while marking a significant step in the evolution of clean beauty.
L’Oréal Paris earned a nomination in the Best Use of Emerging Technology category for Beauty Genius, a virtual beauty assistant providing consumers with instant, personalized beauty advice. Powered by generative AI and supported by advanced tools including predictive AI, augmented reality, computer vision and color science, Beauty Genius analyzes data ranging from user-provided information to high-tech selfies to assess more than 10 skin parameters. Beauty Genius, which is free via the L’Oréal Paris website, offers a user-friendly and accessible interface, including for those relying on screen readers or needing enhanced color contrast.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·