Elina Vilk on David’s Bridal’s new business opportunity: Wedding planning is ‘ripe for disruption’

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David’s Bridal has a leg up on other bridalwear companies. After all, “ninety percent of brides are already walking into David’s front door,” according to Elina Vilk, who joined the company as its chief business officer in September. 

Still, the 74-year-old business has experienced its fair share of challenges, having filed for bankruptcy last year before being acquired a few months later. 

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