Jennifer Hyman on Rent the Runway’s ‘relaunch’ and new subscription plan

1 month ago 16

Next month, Rent the Runway will celebrate its 15th anniversary. Co-founder and CEO Jennifer Hyman plans to celebrate by starting from scratch — in terms of her approach to leading the company, anyway.

“I need to evaluate the market as a new CEO who is just joining [the company],” she said during a keynote speaking session kicking off Shoptalk Fall on Wednesday. “The speed at which things are moving is 10 times what it used to be. … We need to stop acting like it’s 2009.”

Over the next couple of months, Rent the Runway will introduce several updates, starting with a new subscription tier that rolled out on Thursday.

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