Inside Nihi Sumba, Chris Burch’s celeb-frequented luxury resort

2 months ago 23

This story is part of Glossy’s week-long look at the state of luxury, exploring what consumers and brands are deeming worthy of investment in 2024. To see all the stories in the series, click here.

Nihi Sumba, described by Chris Burch as “the edge of wildness,” aims to redefine what it means to experience luxury travel. Situated on the unspoiled Lost Island in Indonesia, about an hour flight from Bali, Nihi Sumba has become a hidden gem for the ultra-wealthy and A-list celebrities — Jennifer Lawrence spent her honeymoon at the resort in 2019. Designed to be a sanctuary, guests are invited to immerse themselves in nature, community and culture.

Chris Burch, the co-founder of Tory Burch, bought Nihi Sumba, formerly a resort known as Nihiwatu, in 2012. He then partnered with hotelier James McBride to renovate and transform the property into a luxury resort. The resort reopened to guests in 2015 and has since earned accolades from the global hospitality community, consistently ranking among the top luxury resorts in publications like Travel + Leisure. It’s typically booked months in advance, with waitlists during peak seasons. Rates range from $1,500-$9,000 per night, depending on the villa and season.

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