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Drugs like Ozempic and Wegovy have swiftly become a part of the cultural conversation in the few years since they came on the market. These drugs loom large in the perception of celebrities and influencers, in terms of how they look and what they wear — so much so that the singer Lizzo dressed as a box of Ozempic for Halloween this year.
While these drugs are intended to help combat type 2 diabetes, their status as weight loss aids is well known. A recent study showed that a regular regimen of semaglutides, the technical term for these drugs, can result in a 10% weight reduction.
Plus- and inclusive-size fashion brands frequently cite U.S. weight and size statistics in their value propositions, for example, pointing to data from the National Institute of Health which shows one-third of American adults are overweight. With the use of Ozempic on the rise, will businesses catering to larger sizes be impacted?
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English (US) ·