How Wavytalk became the official hair-tool sponsor of Sabrina Carpenter’s Short N’ Sweet Tour

2 months ago 20

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The 3-year-old hair-tools brand Wavytalk is best known for its success on TikTok Shop. For example, from September 10-16, it hosted a “Superbrand Day” on the platform, earning $1.5 million in revenue across 48,000 orders. And, in July, it tapped celebrity stylist Andrew Fitzsimons as its first ambassador.

Now, the brand — which is owned by Freshine Products, Inc. — is leaning further into its ambassador strategy. It has tapped Scott King for a partnership spanning the three-month duration of Sabrina Carpenter’s Short N’ Sweet Tour.

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