How Revolve is growing its beauty category

4 weeks ago 8

Revolve is evolving its beauty category six years after its launch.

When expanding into beauty in 2018, Revolve began with a small curated assortment of beauty brands, eventually expanding to 35 brands in 2019. Now, Revolve carries over 350 brands across beauty categories.

At the helm of Revolve’s beauty growth is Trudy Arnold, the company’s director of beauty and home. Before joining Revolve in November 2022, Arnold held roles at JCPenney, The Estée Lauder Companies and Ralph Lauren.

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