How NYX Professional Makeup approaches viral digital marketing: ‘When Gen Z feels nothing, they do nothing’

1 day ago 5

For Denée Pearson, global brand president of NYX Professional Makeup, endeavoring toward virality is the fastest way to fall short. 

“If you’re trying to go viral, you will not go viral,” said Pearson. “There are things that are proper and well done, and then there are things that make you feel something.” 

This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

Article From: www.glossy.co
Read Entire Article



Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request