How NYX Professional Makeup approaches viral digital marketing: ‘When Gen Z feels nothing, they do nothing’
3 weeks ago
21
For Denée Pearson, global brand president of NYX Professional Makeup, endeavoring toward virality is the fastest way to fall short.
“If you’re trying to go viral, you will not go viral,” said Pearson. “There are things that are proper and well done, and then there are things that make you feel something.”
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