How fashion and beauty brand founders are responding to Trump’s re-election

On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted of felonies.

This year’s race for the White House has been a tumultuous one for many reasons. In July, after calls to exit the 2024 race, President Joe Biden officially dropped out and endorsed VP Harris. And with barely 100 days to campaign for office, VP Harris was met with optimism and doubt. Throughout the Democrats’ presidential campaign struggles, Republican nominee Trump faced his own setbacks, including claims of racism and anti-immigration rhetoric, among other allegations.

However, the fate of several pressing social issues was the biggest driving force leading voters to the polls. According to data from Gallup, economic uncertainty, democracy in the U.S., terrorism and national security, Supreme Court justice picks, and immigration were the five most important issues concerning U.S. voters. And with the two candidates having contrasting policies and opinions on them, taking a stance on either side became largely viewed as a moral proclamation.

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