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Jamie Norwood and Cynthia Plotch, co-founders of vaginal and sexual health brand Winx Health, first felt compelled to take a political stance with their brand when Roe v. Wade was overturned in 2022. And with one of the most consequential elections of our lifetimes just days away, they are continuing to lean in with a campaign dubbed “Raise Your Voice for Your Rights.”
At the Democratic National Convention in August, Winx partnered on an event with activist-influencer Deja Foxx (57,000 Instagram followers). Advertised as a “Hotties for Harris” party, Foxx was the host and a featured speaker, while Winx offered up free products. Winx’s products include a UTI-prevention supplement, emergency contraception, yeast infection treatment and pregnancy tests, among others. The products were set up as part of a “sex clearance sale that poked fun at Project 2025 — like, ‘This might be the last chance for you to ever get these products,’ Norwood said, adding, “It was dark, but it definitely started a conversation.”
Foxx was not paid for the partnership but advises and has equity in the brand. In the month following the DNC, Winx’s social impressions increased 322%, which it attributed to its uptick in political content. Winx products are sold via its own website as well as through Amazon, Instacart, Doordash and Gopuff.
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English (US) ·