It has been the forerunner for accessible Australian vino for decades, but present Jacob's Creek is moving adust arsenic it falls retired of favour with British drinkers.
The fashionable brand, endorsed by Naomi Watts and Chris Hemsworth, was erstwhile consumed en masse by Brits — loved for its debased terms tag and fruity taste.
It was the authoritative vino sponsor for Wimbledon from 2010 to 2015 and adjacent featured successful the Channel 4 sitcom Father Ted backmost successful 1996.
But now, the marque is disappearing from store shelves, having been ditched by a French drinks elephantine and acceptable speech by Brits successful favour of different varieties.
Last week it was announced that Paris-based Pernod Ricard would merchantability disconnected Jacob's Creek and different vino brands including Campo Viejo and Brancott Estate.
These volition beryllium sold to the proprietor of Australia's Accolade Wines, which volition let the institution to redirect its resources to its spirits and champagne business.
Jacob's Creek has antecedently been endorsed by histrion Naomi Watts (pictured)
Jacob's Creek featured heavy successful an occurrence of the 1990s sitcom Father Ted wherever Father Jack recognised a vessel of Creek's 1991 chardonnay based connected its clinking dependable arsenic it banged against different bottle
Philip Laffer, Jacob's Creek's erstwhile Chief Winemaker, (pictured successful 2009)
Chris Hemsworth and Elsa Pataky enjoying a solid of Jacob's Creek Double Barrel among the vineyard successful the Barossa (pictured)
Pernod said its vino income had fallen by 9 per cent year-on-year, which has chiefly been driven by dwindling request successful the UK and North America.
It posted much than £10billion successful income past twelvemonth and profits of £2.8billion. Wine made up conscionable 4 per cent.
It did not disclose the worth of the woody but said the sold portfolio produces much than 10m cases each year.
Meanwhile, Jacob's Creek is becoming progressively hard to find successful British supermarkets.
Tesco and Morrisons bash not banal it, Asda lone offers its much premium shiraz and Waitrose sells lone the £11.99 shiraz reddish wine.
Jamie Matthewson, a vino trading manager astatine Waitrose, said vino had go 'less concentrated' connected circumstantial brands implicit the years.
Last week it was announced that Paris-based Pernod Ricard would merchantability disconnected Jacob's Creek and different vino brands including Campo Viejo and Brancott Estate. Pictured: A vessel of Jacob's Creek's sparkling rose
Andy Murray (pictured) successful the men's singles lucifer successful 2010 wherever Jacob's Creek was a sponsor
A Style connected the Downs victor successful 2006 celebrates with a vessel of Jacob's Creek
A Style connected the Downs runner up successful 2006 celebrates with a vessel of Jacobs Creek
Two ladies pictured with bottles of Jacob's Creek astatine the US Open kick-off successful 2015
He told The Times: 'Consumers person go much adventurous, helped by amended availability of much uncommon varieties successful smaller volumes and much styles — similar orangish vino and pét nat [naturally sparkling wine],' helium said.
According to the astir caller data, the starring marque of array vino by income successful the UK is Hardys. Hardys generated implicit £317million successful 2023.
The starring competitor, Yellow Tail, earned astir £258million successful vino income past year.
But it's not each atrocious for Jacob's Creek. According to a YouGov survey, the marque remains successful the apical 10 of astir fashionable intoxicant brands successful the state arsenic of 2024.
It received a standing of 76 per cent for fame and 47 per cent for popularity, with lone 6 per cent saying the disliked it.
The astir fashionable marque is Irish pick liqueur concern Baileys, followed by Jack Daniel's, Smirnoff, Bacardi and Captain Morgan.
Tennis subordinate Novak Djokovic attends the Kick Off Partnership With Official Wine Of The U.S. Open, Jacob's Creek connected August 27, 2015
Joe Ogilvie of the USA enjoys the sponsor's vino connected the podium aft winning the Jacob's Creek Open Championship astatine the Kooyonga Golf Club successful Adelaide, Australia connected March 2, 2003
Jacob's Creek is steeped successful history, dating backmost to its archetypal vineyard being planted successful 1847 by Johann Gamp. It takes its sanction from the creek situated successful the Barossa Valley, South Australia.
A connection by Pernod Ricard said: 'We volition merchantability our vino part to a subordinate of planetary scale, with a way to marketplace solely dedicated to the vino industry. Its vino brands volition payment from the absorption required to execute their potential, reenforce their position, and prehend caller opportunities astir the world.'
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