Hanesbrands’ Jane Newman on the big shapewear opportunity and the Skims effect

1 month ago 19

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As the chief design officer of global innerwear at Hanesbrands, Jane Newman oversees innerwear products for all the brands in the company’s portfolio, including Hanes, Bali and Maidenform — each of which is at least 97 years old. On this week’s episode of the Glossy Podcast, Newman discusses how she’s keeping each brand relevant as the intimates category evolves – among other factors, the DTC boom and the unofficial rebranding of shapewear as “sexy” have changed the space. Highlights from the conversation, below, have been lightly edited for clarity.

The evolution of shapewear

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