Google updates Lens to streamline the path to purchase

2 months ago 22

Google Lens is getting an upgrade with more advanced visual search capabilities to improve the shopping experience.

Introduced in 2017, Google Lens has become a useful tool for consumers seeking quick and convenient ways to find products. It solves a key pain point for fashion shoppers: identifying and purchasing products spotted online, in stores or on the street without knowing their brand or name.

In addition to serving up linkable images of products resembling that in the uploaded image, Lens now provides specific product information, including price comparisons across retailers and user reviews. The aim is to streamline the path from inspiration to purchase.

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