Glossy+ Research: Brands expect Amazon to be a more important holiday sales driver

3 weeks ago 11

Last Thursday, Amazon proclaimed that its second Prime Day was its “biggest October shopping event ever.” The event, held October 8-10, is largely seen as the first major run-up to the holidays — and more brands seem to be participating in it than ever before.

New Glossy+ Research showcases just how important Amazon will be this holiday season. While it’s long been the most dominant e-commerce platform in the world, brands see it as an especially integral player this year.

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