When businessman Rande Gerber wanted to buy his wife a gift for her 50th birthday, he turned to a well-worn category to commemorate special occasions: perfume. However his wife, who happens to be the legendary supermodel Cindy Crawford, was not only not wanting for beauty products, she also didn’t like any available perfumes on the market.
“The first thing [Randy] said was, ‘She doesn’t wear perfume. She hates all the commercial perfumes and she won’t have it on her skin.’ So that was a really great starting point for me,” said London-based perfumer Azzi Glasser, who was tasked with creating a custom perfume to meet Crawford’s exacting tastes. Such a job is a standard order for Glasser, who is well-known for creating custom scents for everyone from Kylie Minogue to Helena Bonham Carter. And her expertise comes at a cost — £18,000 ($23,600) is the starting rate for one of Glasser’s bespoke creations.
“What do you get someone that has everything? That’s probably the most perfect present you can get,” said Glasser.
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