Fashion takes the field as more women watch football and WAGs gain influencer status

1 month ago 10

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On September 6, Taylor Swift, the most famous “WAG” in the world, strutted into Arrowhead Stadium wearing a Versace denim corset and Grlfrnd denim shorts. This was “very good for Gen Z’s No. 1 selling jeans brand,” said Craig Brommers, American Eagle’s CMO, citing NPD DecisionKey. American Eagle seized the moment by posting a similar look from its own collection (see below). The brand saw sales of the denim corset increase 112% week-over-week after the post went live.

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