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Following its summer 2023 debut on Roblox, Fenty Beauty is continuing its play for the gamer community with a product collaboration with Netflix’s “Arcane.” The show, which is Riot Games’ first animated series, is based on the “League of Legends” video game. The collaborative collection, which will be available November 2, encompasses Fenty-favorite products in new, limited-edition colors. It was inspired by the four female leads on the show: Jinx, Vi, Mel and Caitlyn. The second season of the show, which will also be its last, debuts November 9 and stars Hailee Steinfeld and Ella Purnell in voice-acting roles.
As part of the partnership, Fenty’s global makeup artist, Priscilla Ono, created the makeup looks worn by the animated characters in this season of the Netflix show.
“This was about aligning our missions and brands,” said Nanette Wong, Fenty Beauty’s vp of global brand marketing. “We’re always on a quest to innovate and bring communities together in a global way.”
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