Estée Lauder Companies releases glass packaging best practices informed by a multi-year study

The beauty industry is currently experiencing a packaging “classification,” with more brands replacing plastic packaging with glass to better appeal to environmentally and health-conscious consumers. 

This has been partially fueled by daunting statistics about the overall ecological impact of the beauty industry, which creates around 120 billion units of trash each year, according to environmental watchdog TRVST.

While climate change, extreme weather, and water and food shortages are U.S. consumers’ biggest environmental concerns, according to a consumer study released in September by Mintel market research company, recycling is the most common way in which consumers practice sustainability. 

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