1 month ago
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Men’s personal care brand Dr. Squatch is coming for body wash, and it’s teaming with A-lister Sydney Sweeney to help spread the word.
On Tuesday, 11-year-old Dr. Squatch rolled out the first in a series of marketing assets announcing the expansion into the new category and starring Sweeney. The video, which went live across Dr. Squatch’s social channels, features Sweeney as a “magical body wash genie” with the ability to grant “every man’s wish” — which, in this case, is a natural body wash.
The full campaign, which Sweeney will share on her social accounts on October 3, will include a mix of photos and video spots. In addition, the brand gifted select influencers the collection in the hopes that they’ll post about it, as well.
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English (US) ·