Dove expands to ‘face-grade’ body care

2 days ago 5

Dove is going deeper into body care with the launch of Cream Serums and a Targeted Serum Concentrate.

“The body category today is mainly driven by moisturization,” said Bérengère Loubatier, sr. global brand vp of hair and skin care at Dove. “But our consumer analysis showed that 82% of women want more. They wanted their body care to serve their specialized needs.”

The desire to address consumers’ wider body-care concerns led the Dove team to research and develop “face-grade” level body-care products. The new products focus on improving the appearance of uneven skin tone, dark spots, elasticity and stretch marks by using derm-inspired ingredients including niacinamide, prebiotic glycerin and stearic acid.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request