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The iconic pantyhose brand L’Eggs turns 55 this year, and with that anniversary is coming some big changes.
The biggest is its new ownership. Announced on Wednesday, L’Eggs has been purchased from its previous owner HanesBrands by Windsong Global, the owner of brands like JVN Hair. To revitalize the legacy brand, Windsong brought in Cami Tellez, the founder of the DTC underwear brand Parade which was sold to Ariela & Associates in 2023. Tellez, who left Parade in June, will serve as L’Eggs’ executive creative director and as an advisor to the company’s board.
For Tellez, the appointment was a chance to take a brand that was integral to the rise of professional hosiery for women and update it with modern shapewear silhouettes and technology. New products at L’Eggs will include 360 Contour Tights, a product that smooths and lifts parts of the body in the manner of shapewear and comes in an extended range of sizes up to 2XL.
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English (US) ·