Blinkit order mishap that went viral: Man orders men's underwear, receives women's bikini briefs

In the age of online shopping, mix-ups and customer grievances are nothing new. However, a recent incident involving Priyansh, a customer of

Blinkit

, a grocery delivery platform owned by Zomato, has caught the attention of millions on social media. Priyansh ordered men's underwear but was surprised to receive women's bikini briefs instead. When the customer care team failed to resolve the issue, he took to social media to voice his frustration, and his post quickly went viral.
Here are the details of the incident, the company’s response (or lack thereof), and the broader implications of online order mishaps.

Priyansh's unexpected order on Blinkit

The incident began when Priyansh ordered Jockey men's underwear through the Blinkit app. Upon delivery, he received a package that contained three bikini briefs meant for women instead of the men's underwear he had ordered. Understandably frustrated, he contacted Blinkit's customer care team to request a return or refund, but his request was denied, leaving him with no immediate solution.

Priyansh decided to share his experience online with a tweet that read:
"Hello Blinkit [what] is this i have ordered jockey male underwears and you have send me this. Now how to return this i have reported this to your help center still no return or refund had not done yet."

Despite the attention his post received, gaining over 3.2 million views, Priyansh continued to face issues with Blinkit's customer care, as no refund or return option was offered.

Social media reactions

Social media quickly took notice of Priyansh's post, and the incident became a topic of conversation across platforms. Just hours after his initial tweet, Priyansh posted an update with a humorous twist—a picture of himself wearing the women's bikini briefs, captioning it:
"Update: Blinkit refused to refund my money so i compromised."
This follow-up post sparked a wave of reactions, from humor to empathy, as users weighed in on the situation. Some users joked about the mix-up, with one commenting,
"It is in fashion. Kudos!"
Another user shared their own Blinkit-related mishap, saying:
"Compromising ever since I installed Blinkit. Once I ordered potatoes and they ended up delivering pumpkin. So I made pumpkin fries."
A third user added an insightful remark, highlighting a common sentiment among many Indians:
"We Indians won't waste."
The incident even caught the attention of a clothing delivery platform, @blip.fashion, which seized the opportunity to offer Priyansh an alternative. Their comment read:
"Why compromise when there's a better service out there? Send us your address and we will send one."

Blinkit’s non-response and policy implications

Despite the virality of Priyansh’s posts, Blinkit has yet to respond to his complaint. The platform's silence on social media has only fueled further discussions, with many users now waiting to see how Blinkit will address the situation.
According to Blinkit’s return policy, there is a strict no-return policy for underwear orders, which is based on hygiene concerns. The policy explicitly states:
"Products once delivered are non-returnable/ non-replaceable/ non-exchangeable."
However, the same policy does outline certain exceptions:

In Priyansh’s case, while the product was incorrectly delivered, Blinkit seemingly failed to offer any resolution, which led to his public post and the subsequent social media frenzy.
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