Beauty & Wellness Briefing: Maesa unveils second incubator cohort as incubator programs continue to trend

1 month ago 24

This week, I checked in with Piyush Jain, the CEO of Maesa, the beauty industry’s leading mass beauty incubator, to learn about the company’s second Maesa Magic Incubator program. We discussed the strategy behind the initiative, as well as learnings from the inaugural program. Additionally, executive changes at Ilia Beauty, The Inkey List and Estée Lauder Companies; ColourPop taps into Y2K nostalgia with its newest collaboration; and Charli XCX lands a beauty deal.

Mass beauty leader Maesa bets on scar care, curly hair care and clinical skin care in its second Maesa Magic Incubator program

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