Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop

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Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert.

It all started in 2012 when she launched her first product, the original Beachwaver rotating curling iron, live on QVC. “It was wild because they said, ‘Don’t get too excited — you might get four or five shows in your first year.’ … And then I was on QVC over 50 times my first year,” she told Glossy. 

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