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As the ongoing luxury slowdown continues, luxury brands are continuing to shake up their creative and executive leadership in hopes of finding some way out of the spiral of declining sales.
The latest brand to replace its top creative role is Fendi. The brand announced on Friday afternoon that Kim Jones is stepping down from the brand after a four-year run as its artistic director of haute couture, ready-to-wear and fur collections for women. A joint statement from Jones and Fendi said his work “reinvented [Fendi’s] ready-to-wear and couture collections, offering an inclusive and innovative approach to fashion that constantly renewed Fendi’s Italian codes.”
Jones joins several luxury creative directors and executives who have left their brands in recent months. In the last two weeks, Hedi Slimane was replaced at Celine by Michael Rider and Stefano Cantino took over as the new CEO of Gucci. Zooming out further, Burberry, Mulberry, Alberta Ferretti, Chanel, Missoni, Dries van Noten, Balmain, Selfridges and Victoria Beckham have all lost or replaced creative directors or CEOs in the last six months. Some of those brands, most notably Chanel, are still without a new creative director.
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