4 weeks ago
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Twenty-year-old sun-care brand Coola is preparing for a brand refresh, just in time for a sun-soaked summer.
Starting in late April, Coola will roll out new packaging, new product photography and a new campaign, plus a website relaunch. A new tagline, “SPF perfect,” is meant to highlight the efficacy and innovation of Coola products. Later in the year, the brand will also add a content hub to its website focused on behind-the-scenes stories. It will then remove secondary packaging on select products to boost its sustainability efforts and reduce waste.
Coola was created after founder Chris Birchby moved to Venice, Calif. and was exposed to the organic movement. With both of his parents receiving melanoma cancer diagnoses, he began to reevaluate his lifestyle habits, including his sun exposure. This background and Coola’s ongoing ties to clean and organic beauty formulas will form the basis of the content hub.
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English (US) ·