FaceGym and Isamaya launch a face tool for ‘cool girls’

7 months ago 27

Face sculpting is everywhere, but no one is doing it as cool as FaceGym, according to founder Inge Theron. This week, the brand and Isamaya Ffrench, founder of beauty brand Isamaya, known for its provocative packaging, launched a collaborative collection of sculpting tools.

“This collaboration felt authentic. There are no bells and whistles — it’s just two passionate women who are experts in their fields, exciting a community with some new body care [products],” Theron said.

The first in what will be a rollout of at least three body-care products is Sculpt 01, a multifunctional tool that sculpts the face and the scalp and retails for $60. Each tool is sold with a QR code linking to tutorials and routines created by Isamaya and FaceGym trainers. Sculpt 01 will be available for purchase exclusively through FaceGym’s and Isamaya’s e-commerce sites. In July, the duo will launch two more products in the collection, Sculpt 02 and 03, focusing on the overall body.

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