Zachary Prell’s second menswear act champions comfort and versatility

11 months ago 23

After shuttering his namesake brand last year due to structural issues caused by the pandemic, according to the designer, Zachary Prell is back with a new luxury menswear brand celebrating the Lower East Side.

Orchard & Broome, named after the NYC street crossing, aims to innovate the sportswear market and become a go-to brand for upscale essentials. “We want to start with knitwear — and capitalize on what’s happening in this evolving menswear landscape, which is really comfort-centric — and grow from there,” said Zachary Prell, founder and CEO of Orchard & Broome. The brand’s official launch was January 22.

The U.S. men’s apparel market is expected to generate $113 billion in 2024, making it the largest menswear market worldwide according to market research company Statista. The market is projected to exhibit a growth rate of 3.1% from 2023-2028, according to market research company IMARC Group.

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