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On Tuesday afternoon, Glossy and Modern Retail reporters and editors gathered in a virtual town hall with Glossy+ and Modern Retail+ members to discuss the effects that tariffs are having on the fashion, beauty and retail industries. Here’s a recap of the discussion.
Out of the gate, the industry insiders were eager to discuss consumer sentiment. The gap between the announcement and rollout of tariffs and their actual impact on brands and consumers meant that many consumers didn’t immediately realize how tariffs would impact their daily lives. However, now that cargo shipments to the U.S. are down and brands are beginning to implement price increases, the effects are clearer. Because measuring consumer sentiment is a difficult task, many leading brands are focusing on other indicators of how their customers are feeling.
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