With her cowboycore style, Beyoncé is introducing a classic brand to young shoppers

10 months ago 18

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Largely thanks to Beyoncé, Western-inspired fashion is trending again.

The singer and recent hair-care founder has never shied away from her Texas roots, often making nods to Western fashion throughout her career. This year, however, the A-lister kicked the Cowboy look into overdrive after a surprise two-single drop during her Super Bowl ad commercial. The country music songs, “16 Carriages” and “Texas Hold Em’,” sent fans into a frenzy, and her accompanying Super Bowl outfit added the cherry on top.

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