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The wildfires that have raged across the greater Los Angeles area are among the worst the West Coast has seen.
Over the last few days, homes and businesses have been destroyed, at least five people have died and thousands of residents have had to evacuate areas like the Pacific Palisades, the Hollywood Hills and Altadena. Los Angeles and the surrounding areas are home to many of the country’s beauty and fashion brands, and the response from brands has been immediate.
Over the course of the week, dozens of fashion and beauty brands have closed up shop to protect their employees. Brands like LuckyScent, Elorea, The Detox Market and Violet Grey have all closed their stores indefinitely until the crisis is over. Retailers including Elyse Walker have seen their stores destroyed.
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English (US) ·