Why fashion brands are inching into the gaming arena

10 months ago 20

This story was first reported on and published by Glossy sibling site Modern Retail.

Fashion brands are looking to be bigger players in the gaming industry.

Tommy Hilfiger teamed up with games publisher Tilting Point to create its own fashion styling game, called FashionVerse, which will be released this month. Luxury label Dolce & Gabbana and gaming brand Razer released a wardrobe and video game accessory collection in November. Last summer, luxury clothing brand Ralph Lauren and European esports organization G2 Esports launched a capsule collection that features tracksuits, t-shirts and hoodies.

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