How Ulta is building on its MUSE incubator program

2 days ago 4

This story was originally part of the 2024 Glossy 50 feature. Click here to see all of this year’s honorees.

Accelerator and incubator programs are a dime a dozen in the beauty industry, but Ulta Beauty’s MUSE program is different.

“We want this [program] to be the beginning of a groundswell movement,” Jessica Phillips, vp of merchandising at Ulta Beauty, told Glossy. “For me, what’s important right now is not resting on our laurels.”

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