What Goes Around Comes Around’s founders: Luxury brands ‘holding things close to the chest’ benefits resale

9 months ago 22

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Seth Weisser and Gerard Maione co-founded the luxury resale company What Goes Around Comes Around 31 years ago, starting with a single storefront in NYC’s SoHo neighborhood. In the decades since, they’ve built up a strong B2B business, with distribution partners from Dillard’s to Disney. Plus, they’ve teamed up with Amazon on e-commerce and opened two more stores, including a Beverly Hills shop and a second NYC location.

In the last few years, resale has been on a hot streak, which some would consider a threat to the brands selling luxury goods on the primary market. Indeed, tensions are often high — What Goes Around Comes Around was caught up in a legal battle with Chanel just last month.

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